2016 has paved new roads for developments in mobile technology, and 2017 appears to be no different, with trends in mobile websites, payments and wearable technology increasing at an alarming rate. 2016 saw the rise of wearable tech, such as the Apple Watch; a trend that is sure to continue through much of 2017 and beyond. Mobile devices have become commonplace for almost all internet users, with nearly 90% of consumers owning a mobile phone, and 30% owning a tablet according to the vice president of Amdocs, Steve French. The pace of mobile technology is not expected to slow down any time soon, with over 50 billion internet connected devices projected to be in use by the year 2020. That’s just three years away! Many small businesses are already aboard and are following these rapid advancements, enabling them to run a better business, with more efficient workflows and increase engagement and revenue from customers.
The way in which mobile websites are dominating the market at the present point in time, shows just how important advertising, promoting, and engaging with customers is through a mobile platform. Worldwide, over 1.2 billion people access the internet via a mobile device. Statistics gathered by Mobify show the importance of getting the mobile experience right for customers, as every 100ms of loading time for a website decreases sales from by 1%, and nearly 60% of all mobile viewers will abandon your website if it doesn’t load within 3 seconds. Mobile websites are clearly the way to go, and with us all now living in the digital age, where everyone is connected with one another, it is vitally important to provide outstanding customer experience to drive engagement and revenue through your brand. But of course, none of this matters very much if you are unable to provide your customers with an experience that is better than the status quo. Richer, more immersive and engaging experiences are what customers are seeking, and with mobile content being built around personalisation, security, rewards, and exclusive access, you are able to provide an experience that is unrivalled and far outweighs the competition.
Another trend in mobile websites that almost everyone saw coming was demise of Flash-based content within websites. Flash used to be the platform of choice for many website content creators due to its flexibility and ease of use. But over the past few years, the use of Flash-based content has dramatically decreased to a point where it is like to die out within the next year and cease to exist in any useful form. So what has caused this sudden decline in such a widely adopted from of digital media? HTML5. Although a few years old now, HTML5 has almost completely replaced Flash, as it can do everything Flash could do, just better and on more devices. Content produced with Flash is unable to compete with the rich and captivating experiences that HTML5 can provide users with. The move has begun, and if your business is still lagging behind, then it may be worth getting in touch with Capital Planning to discuss how we can provide you with more exciting and universal mobile experience for your customers.
Biggest Growth Drivers In The Tech Industry
Expected Revenue Growth Over The Next 24 Months – % of Respondents (Source: KPMG)
Healthcare IT, Devices & Apps (22%) Digital Media / Advertising Video Platforms (16%)
We are currently in the midst of a global transformation into a world dominated with mobile devices, as more and more people are moving away from a secluded and disconnected lifestyle and are adopting a new lifestyle where they are constantly connected to the world through mobile devices. Consumers around the world are adopting smart devices at an astounding pace, opening up many opportunities for business to engage with customers in new ways, changing the way we interact, entertain, educate, and shop. The use of mobile payments has increased steadily over the past decade, but is set to take off in 2017 due to the introduction of contactless payments via mobile phones. With the introduction of Android Pay and the long-awaited launch of Apple Pay in New Zealand towards the end of 2016, the use of mobile phone in completing transactions is set to skyrocket. With just a touch of a button, payments can be made with ease, and many modern businesses are already adopting the necessary software and hardware in order to accommodate for this technological revolution in payments. Providing easy and secure methods of payment to consumers should be in the top 5 things all businesses should have, so it is worth investing in some of the many options out there in order to increase revenue and user-friendliness.
“Your mobile device quickly has become the easiest portal into your digital self” – Phil Nickinson (Android Central)
It’s not only mobile phones that can complete mobile and contactless payments; smart watches, including the new Apple Watch, allow for consumers to pay to items directly from their wrist with high levels of security. Not only this, but smart watches create a whole new world of mobile technology that businesses can use to their advantage. As more and more companies develop smart wearable tech, many other businesses are developing applications that have fully integrated support for these devices, allowing them to cover almost all of the digital market, drastically increasing brand exposure and profits. Although uptake of wearable devices has been slower than expected, it is forecast to have a significant boost in 2017 and beyond with the introduction of new features that are exclusive to smart watches.
Mobile technology is changing the way we all live our lives, and modern businesses must be able to keep pace with these rapid advancements in technology in order to survive in a market where the companies with the best technology are light-years ahead of the rest. So why not give Capital Planning a call to find out about the range of mobile solutions we can tailor make for your business, to set you apart from the rest.