Social Media For Small Businesses

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Social Media For Small Businesses

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Social media is a rapidly developing and highly beneficial platform for business marketing, allowing your business to interact with and engage directly with potential and existing customers and clients. Developing a good social media presence and strategy is one of the best ways to drive engagement with your brand, communicate with customers, and put your business ahead of the rest. Surprisingly, there are still so many businesses attempting large scale marketing strategies, costing hundreds or thousands of dollars, where they could save most of that money by deploying a simple and effective social media strategy. Some businesses have made a conscious decision to avoid social media, but are missing out on crucial business and revenue. While others may not understand the benefits of using social media. This article will discuss the benefits of social media marketing and take you through the steps necessary to put together an effective strategy that will drive results.

Recent statistics from the Pew Research Center show that 74% of all internet users are regularly active on social media. This statistic is even higher for 18-29 year olds, with around 90% active on at least one form of social media. It therefore seems a no-brainer to target potential customers using this form of marketing. Facebook, Twitter, LinkedIn, Instagram, and many more social networks have specialised tools to help businesses effectively manage marketing campaigns and target specific content to specific demographics, giving you greater control of your marketing, at just a fraction of the price. Facebook is the most used social network in the world, so would seem the most likely choice to start your social media marketing journey. Facebook provides a specialised business section at no cost, allowing you to have a complete overview of all the pages associated with your business and all of the advert campaigns you are running, with highly detailed statistics and customisable options to maximise your marketing results.

Social Media Usage

(Source: Pew Research Center)

Men (72%)
Women (76%)
Age 18-29 (89%)
Age 30-49 (82%)
Age 50-64 (65%)
Age 65+ (49%)

Marketing on social media all starts with being unique. With so many businesses out there offering similar products or services, it is important to emphasise the areas you specialise in and what sets your business apart. Show your potential and existing customers what you can offer them, and what others can’t through the use of images, articles, and even the odd giveaway to draw excitement and attention to your brand. The next important step is to build a reputation by showing customers on social media that you are engaged. This can be done simply by posting regularly on relevant topics that may be of interest to your customers. It is also important to demonstrate to them that you are concerned about their needs and queries, so make sure to always be efficient in responding to questions or comments on the various forms of social media you use. Happy customers lead to a happy business.

Websites and social media work hand-in-hand to deliver you the best marketing results in the digital age, so it is extremely wise to have consistency over both forms of marketing. This means using the same images and graphics on both mediums, as well as posting content directly from your website onto social media with links between the two, ultimately drawing customers to your website and driving sales potential, and if you don’t have a website already, then you’re already one step behind your competition. So get ahead of the rest, and talk to Capital Planning today.

Increasing engagement with both potential and exiting customers is vital to any and all digital marketing strategies whether it be on social media, or through your website. Constantly ask your customers for suggestions as to how you provide them with a better product, service, or experience, as most customers will be more than willing to help out. As stated earlier, it is critical to respond quickly to questions, comments, and messages to show people that you are focussed on them and their needs. Most small businesses will think it is extremely difficult to compete with many business rivals that are much larger than them, with exceedingly large marketing budgets, but are mistaken; social media puts you and your competition on a level playing field. This fact, combined with a good marketing strategy and unique content, can be used to your advantage to compete with, or even overtake your competition at just a fraction of the price.

In the world of social media, it is vitally important to be able to adapt and change your strategy around new clients, and also the client-base you already have. To produce a good plan and get results takes time and effort, but is all worth it in the end, as a successful business will be a business that understands the potential of social media marketing.

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2017-08-07T14:16:11+00:00