With the digital age well and truely upon us, almost everyone lives a part of their life in the mobile world, whether it be on the phone in their pocket, or the tablet on their desk. Nowadays, people expect your website and the content within it to be optimised for mobile devices, and to be accessible on a variety of screen sizes. Around half of your potential customers will reside on mobile devices, so there is almost no reason not to target this market. With many people caught up in the rush of day-to-day life, the convenience of mobile devices makes browsing the internet much faster and easier, that’s why over 1.2 billion people access the internet via mobile devices worldwide. It is therefore crucial for any business operating online to have a well written and well designed website that is responsive to displays of all shapes and sizes. As without one, you will be missing out on valuable traffic and interest in your business.
It’s important to think about what your customers need, and what will make them have a pleasant experience on your website. Don’t think of a mobile website as a tool to aid your business, but instead, think of it as a powerful extension of your website that benefits viewers and customers. Surveys conducted by Google have shown that nearly half of all viewers will turn directly to a competitor’s website if your website is not optimised for mobile devices, meaning that you will be losing potential clients and sales. If you didn’t know already, having a mobile friendly website also helps with SEO (Search Engine Optimisation), and as of April 2015, Google, followed by a number of other search engines, have begun to give mobile search result ranking preference to mobile optimised websites. So even if only a small number of your target visitors are using mobile devices, the visibility gained from optimising your website can be quite significant. Ultimately, the better the experience you provide to your mobile visitors, the more likely they will be converted into new business. You never quite know when or where your target visitor will access your website, so it is important that your website is ready to work on any device that they may be using, wherever they may be.
So what are the advantages of a mobile friendly website? There are four major reasons why you should be investing in mobile website optimisation, and these are improved user experience, improved search visibility, improved brand identity, and improved lead generation that could turn visitors into customers. It’s not enough though just to have a mobile friendly website, it also needs to be fast and quick to load content. Statistics gathered by Mobify show that every 100ms of loading time decreases sales from a website by 1%, and that nearly 60% of all mobile viewers will abandon your site if it doesn’t load within 3 seconds. It is widely expected that all websites will be optimised for mobile devices and tablets and process user actions at an extremely fast rate, with 71% of global website users expecting a mobile website to load as fast, or even faster than on their computer at home.
Most of the time you will be able to tell whether or not your website is optimised for mobile devices if it scales down to display nicely on smaller screens in a way that is user-friendly. If you are unsure as to whether or not your site is mobile-friendly, Google offers a mobile optimisation test that makes it very easy for you to check. Just enter the URL of your website, and Google will be able to tell you if your website passes or fails. If it passes, then you’re all sorted, but if it fails, then it might be worth getting in contact with the team at Capital Planning to see what we can do for you, as it’s better to get it sorted sooner, rather than later.