People are carrying their cell phones wherever they go. This has opened up marketing opportunities, making it easy for businesses to reach customers within minutes through mass texting. 80% of adults are texting on their phones today, and opening the texts they receive at a rate of 98%. What better way to reach your target audience than to send out a text that you know will be read. Once you invest in a texting platform, growing your base of subscribers is your next step.
Create Your Opt-In Texting Campaign
You’ll need to get customers to subscribe to your texting campaign because you can’t send customers marketing materials without their consent. Once customers agree to receive texts from your business, what you send and how often you send messages will determine how many subscribers continue to receive your messages. The best way to have subscribers opt-in is by creating a keyword they can text in. This allows customers to opt-in themselves and you can then collect their information for more targeted campaigns later. In order to keep these subscribers, it’s important to have a good strategy when it comes to the content you send and how often you send it.
Send Out a Mass Text Immediately
In the competitive world of marketing, the faster you can get your message out to customers, the more competitive your brand can be. You don’t always have the time you need to create printed materials and build a campaign from the ground up. When you want to reach your customers in an instant, a mass text is the way to do it. You will get customers connected to your brand, and you can come up with time sensitive deals that your customers will appreciate.
Customers Like Connecting Through Text
Customers now prefer to communicate with businesses through texting. It’s short, sweet, and to the point. When customers have a question, they want to know that they won’t have to spend an hour on the phone waiting for the next representative. Allow customer to quickly send a text to your business and easily ask questions about products or services you offer.
You’ll Save Money Using Mass Texting
Advertising budgets can be exhausted easily when you don’t have the right strategies in place. SMS is both easy to use and cost-effective for your business. When you want to try out a new campaign, you’ll simply send out a mass text to your target demographic. It’s an affordable way to test new ideas in your advertising, offer customers last minute deals, and promote your business.
Timing Your Text Messages
The timing of your text messages is crucial. If you are constantly bombarding your subscribers with the same offer over and over, they are going to quickly opt out of your campaign. Send out relevant texts to your followers when you have something of real value to offer. Whether you have industry insider information to share or a flash sale, time your messages so that you don’t overwhelm your followers.
When you have a limited budget for your advertising campaign, it’s time to utilize mass texting to reach out to your customers. Through texting, you can optimize your contact with customers, plan smarter, get feedback, and offer deals that are special to your subscribers.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.