Is your website optimised for mobile devices? If not, then there’s something you need to know! Google has just made a big change to its search algorithm, and now favours websites that are optimised for smaller displays such as a mobile phone or tablet. Google made the changes so that “users will find it easier to get relevant, high quality search results that are optimised for their devices,” and this took effect as of April 21st of this year. So what does all of this mean for you?
If you’re running a website either for business or personal use, these changes will impact you, and it is worth taking action to ensure that your site ranks at the top of search results. If your site is not currently optimised for mobile devices, then you will likely see a decline in the traffic to your site, which can be very bad for business. On the other hand, if your site has already been built with mobile devices in mind, then it is definitely worth checking to see how you can improve the overall search engine optimisation (SEO) of your site, and to help you out, you can take a look at one of our previous articles on how to improve your small business’s SEO.
Put simply, mobile is changing the world! The way we access information and connect to each other is primarily through our mobile devices, and today almost everyone has a smartphone in their pocket, and in some countries, the number of smartphones now outweighs the number of personal computers. This is why it is so important that you have a website that is optimised for these types of devices. Google has made it easy for those who haven’t yet optimised their websites to make the most of the new changes by providing a number of useful tools to get you on your way. First off, it is well worth taking a look at Google’s guides to mobile-friendly websites, there you’ll find a bunch of tips and tricks on how to easily change your current site into a mobile-friendly site. After making the changes, you can then test your optimisation using Google’s mobile-friendly test, which will show you exactly how Google sees your website (it’s surprisingly different to the way we see it!).
So what are the advantages of having a mobile friendly website? There are four major reasons why you should be investing in mobile website optimisation, and these are improved user experience, improved search visibility, improved brand identity, and improved lead generation that could turn visitors into customers. It’s not enough just to have a mobile friendly website, it also needs to be fast and quick to load content. Statistics gathered by Mobify show that every 100ms of loading time decreases sales from a website by 1%, and that nearly 60% of all mobile viewers will abandon your site if it doesn’t load within 3 seconds. It is widely expected that all websites will be optimised for mobile devices and tablets and process user actions at an extremely fast rate, with 71% of global website users expecting a mobile website to load as fast, or even faster than on their computer at home.
Most websites have seen a steady increase of mobile traffic over the past few years including us here at Capital Planning. That’s why we made the decision at the end of last year to update both of our websites (capitalplanning.co.nz and mydollars.co.nz) to be even more mobile-friendly than what they already were. We have seen a noticeable increase in the number of people visiting the websites, and in combination with other forms of marketing, have been able to draw a lot more attention to the website than was previously possible. Capital Planning specialises in web-based solutions and we always have mobile devices at the forefront of our design, so why not get in contact with our team and see what we can do for you.